An established Australian menswear brand is entering an exciting new phase of growth and is looking for a Head of Marketing to take ownership of its marketing strategy across both local and international markets. This role requires a strong balance of brand instinct, commercial thinking, and leadership. You will play a key role in shaping the future direction of the brand, driving both brand desirability and commercial performance across retail and digital channels. The Role As Head of Marketing, you will lead the development and execution of a comprehensive marketing strategy that supports the brand’s continued growth. Working closely with teams across Creative, eCommerce, Retail, and Product, you will ensure the brand remains relevant, compelling, and competitive within the market. This is a strategic yet hands-on leadership role, responsible for setting the vision while also guiding the delivery of impactful campaigns and marketing initiatives. Why This Role This is a rare opportunity to join a well-established brand at an exciting stage of growth. You will have the chance to shape the marketing direction, influence brand evolution, and play a key role in driving future success. Interested? Email your CV to or apply via the link for a confidential discussion in the new year. *Only suitable candidates will be contacted in relation to their application. Hiring Consultant: Melissa Job Code: Please note that only those applicants who fit the brief will be contacted in relation to their application. RESPONSIBILITIES Strategy & Leadership Lead the overall marketing strategy across brand, performance, retail, and international markets Translate long-term brand goals into clear, actionable marketing plans Manage and develop a high-performing internal marketing team alongside agency partners Brand & Campaigns Deliver seasonal and ongoing campaigns that build brand awareness while driving commercial results Ensure brand consistency and a strong visual identity across all customer touchpoints Collaborate with creative teams to produce modern, relevant, and engaging campaigns Digital & Performance Oversee paid media, CRM, content, and performance marketing channels Balance brand storytelling with measurable acquisition and retention outcomes Use insights and data to inform strategy, optimise spend, and scale performance Retail & Customer Experience Develop marketing strategies that support store performance and customer engagement Align digital activity with in-store launches, events, and retail initiatives Strengthen the connection between brand storytelling and the physical retail experience International Growth Support international expansion through localised marketing strategies Ensure brand consistency globally while adapting to regional markets REQUIREMENTS What We’re Looking For Proven experience in a senior marketing leadership role, ideally within fashion, luxury, or lifestyle sectors Strong understanding of brand marketing and commercial performance Experience leading multi-channel marketing strategies across digital and retail environments Ability to collaborate effectively with creative teams while maintaining accountability for results A confident and inspiring leader who can set clear direction and bring teams on the journey
